Skiing at the end of the world: Southern Argentina has become a real option for northern tourists who want to go skiing on their summer vacation - Style of Life: Travel
Thanks to the Secretariat of Tourism of Argentina, which has developed the “Argentina is Better” program, the slopes of Argentina’s south have been attracting more upper- and upper-middle class people who are keen on the sport. These people not only go skiing when it is winter in their countries, but also travel to New Zealand or Australia in summer. But that is because they are unaware of the first-rate skiing centers in South America, says Argentine Secretariat of Tourism spokesman Juan Pablo Reynal.
“At present Argentina has only between 5 and 7 percent” of the global skiing market in the summer months, says Reynal. “We intend to capture between 25 and 30 percent of the market in two years.”
In order to lure skiers south, the Secretariat is launching a marketing campaign that combines the state’s efforts with those of the country’s main ski resorts. In addition to visiting the principal ski fairs in the US, the government has also set up a call center to offer a direct sale service. In the end, however, the biggest lure will be the destinations themselves, especially Las Lenas Valley and Bariloche.
LAS LENAS